From the haunting visuals of a music video to high-end corporate presentations, the Rodeax team take it all in their stride.
Rodeo Whiter and Daniel Lee are the creative minds behind this Chipping Norton production company specialising in all aspects of film, audio and recording including wedding, event, marketing and music videos.
From their state-of-the-art Chippy studio, the duo are rapidly building a client base hooked on their unique blend of pure imagination and corporate excellence.
Travelling widely for their work, Rodeo, Daniel and their experienced crew love using community locations for their innovative shoots and interviews.
ECN chatted to Rodeo about life, work and Chippy.
Q: How long have you lived in Chippy and has it lived up to your expectations?
Dan has lived in Chippy all his life and I moved to Chippy in July 2015. We both love being so close to nature; we can leave our house and within minutes be surrounded by fields and trees. Great for going for walks and bike-rides.
However, there are great connections with Oxford and London so it is easy to travel for shoots. We also love the variety of pubs and restaurants and the vibrant high street with all the independent shops.
Q: Can you tell me about your business, whether you started it from scratch and how it’s faring?
We started Rodeax from scratch in August 2015. Both of us had been freelancing for a couple of years prior to starting our business, so we both had quite a lot of experience already.
Since starting Rodeax, we have set up a state-of-the-art post production home-studio, complete with industry standard camera, sound and lighting equipment which we take on shoots with us.
We are quickly building up our client base and are also set to put our first feature film into production next year.
Q: What is unique about your business?
Our business is unique because not only do we specialise in adverts, marketing videos, corporate videos etc but we also dedicate a lot of our time to more creative projects such as music videos, short films, and soon feature films.
This means that all of our creative work can feed into our corporate work thus making the videos that we produce for our clients more unique, dynamic and cinematic.
Also, unlike the majority of our competitors, we recognise that sound makes up half of the finished product, so we have a dedicated sound department to ensure crisp recording on set or in the studio, as well as professional post-production sound and unique musical scores.
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Q: Are you using social media to promote your business, and how are you connecting and interacting with your local community?
We are using social media to promote our business with Facebook, Twitter, YouTube, Instagram, Soundcloud, and Linkedin.
We are also connecting with our local community by holding screenings for our short films at independent cinemas. We use halls and conference rooms in local hotels as rehearsal spaces, and try to use locations within the community for our shoots.
We buy a lot of the materials we need for building props and sets from local shops.
Q: Is technology changing the way you connect with your customers?
I think technology will always change the way companies connect with their customers over time.
For Rodeax, however, the change has been less noticeable as the way we connect with our customers has always been quite technology-based.