ECN has hit the headlines again for our trailblazing use of digital technology to promote Chipping Norton.
This time the mobile walking app has been heralded by the Department of Communities and Local Government as a key element of Chipping Norton’s digital platform.
As part of Communities Week 2017, Chippy was praised for playing its part as The Great British High Street goes digital.
From business directories to shopping apps and loyalty reward systems, mobile apps are relatively quick, easy and inexpensive to build. And they’re becoming a popular marketing tool for hundreds of UK towns and cities.
Real Town Tours
In Chipping Norton, about 20 businesses pooled their resources to fund a GPS mobile tour app to guide visitors to the pretty Cotswold town’s famous attractions, country trails and unique independent shops.
Hundreds of mobile phone users have downloaded the Chipping Norton Real Town Tours app, which includes a town trail packed with heritage landmarks, attractions and key businesses.
Walks to Over Norton, the Historic Rollright Stones and a Digital Study Tour of Chipping Norton also feature on the app, which is designed to market the high street to visitors.
If you haven’t got the app, it can be downloaded free on Google Play for Android phones and tablets and the App Store for iPhone and iPad users.